Two weeks ahead of the launch of Netflix in France, bringing its Netflix Original Series including the recently introduced Marseille, the Darewin agency won Netflix’s deal to manage social media, giving it the opportunity to partner with Seevibes again. Darewin, top Social TV agency in France Founded in 2011, Darewin soon made a name for […]
Doritos is known for its unsual advertising tactics and for dipping its toes into uncharttered territory! From consumer generated ads during the superbowl to hosting hilarious contests, Doritos really knows how to entertain its consumers all while staying up to date with the latest trends. One of their most memorable contests, #DoritosNameThatTune using Vines, shows their incredible ability to determine fads before they even happen. They not only took the chance to use the up and coming viral video platform, Vine, for their nationwide campaign on Twitter, but also discovered that there’s no better combination than 80′s music and Mexicans!
The Ellen Selfie during the 2014 Oscars is one the most successful pictures to have made its way onto the internet. The Selfie shattered Twitter records with over 3 million retweets! What you didn’t know is that the Selfie was not only Ellen being Ellen, but actually an advertisement. Shocked? Well you surely must remember Bradley Cooper holding a pretty little white phone in his hands with the word Samsung engraved into its back?
Yes its true! As part of Samsungs sponsorship with the Oscars, they made a deal to integrate the Samsung Galaxy into the show. Samsung gave out the phone along with many other samsung products to special guests to use during the broadcast! Ellen just happened to be one of those lucky guests!
Twitter is one of the best places to help promote your brand and get in touch with your consumers. However, creating an engaging brand on Twitter or any social media for matter is easier said than done. Every second of every day is devoted to social media planning and working in real-time. Without proper training, the fast pace working environment and constant monitoring takes a toll on many Brands. Many Brands tend to slip up while trying to type faster than they can think.
Seevibes presents the top 5 biggest brand fails on Twitter:
Read more > Top 5 Biggest Brand Fails on Twitter
Having an opinion on everything, all while possessing a constant need to publicly express themselves, consumers have become more connected and engaged than ever before. In order to keep up with changing trends and behaviours, brands need to develop a strong brand presence on social media, but why is it so important?
Integrating your communications online creates consistent messages and effective content distribution. Social media is also a useful tool to differentiate yourself from competitors and avoid brand confusion. A strong social media strategy can help build stronger relationships through brand communities and increase your company’s credibility. Take a look at the Top 10 Most Engaging Brands on Twitter according to Seevibes to understand the importance of Social Media.