Focus: 3 of the Best Social Media Strategies for Brands

Having a strong social media strategy is key for the success of any brand, but most importantly brands must learn to target their consumers where they are most engaged: in front of their screens!

Seevibes recently released the monthly Brand Affinity Infographic for November that highlights the TV shows that have an audience that is the most engaged towards specific brand categories. From this infographic, we have selected the most popular brand categories of November, and have selected one brand in each category to highlight a good social media strategy to follow.

Read more > Focus: 3 of the Best Social Media Strategies for Brands

Top 10: TV Shows with the Most Brand Affinity

Seevibes now provides ranking of the TV shows with a social audience that engages the most with brands. Stay connected to social TV and discover the ranking of TV shows in Canada according to their affinity with a brand.

Read more > Top 10: TV Shows with the Most Brand Affinity

Top 5 : The Best Christmas Commercials of 2014

Christmas is just around the corner and many brands are getting into the holiday spirit with some heart warming advertisements. Throughout the past couple of years, brands have been challenged with the increasing importance of the second screen and social media. To help adapt to the changing advertising industry, brands have been incorporating elements into their advertisements, such as hashtags to help increase its share-ability that flourishes on social media.

Seevibes has decided to spread the holiday cheer and present to you some of the best Christmas commercials that had success on and off the TV screen!

Read more > Top 5 : The Best Christmas Commercials of 2014

Real Time Marketing: Long Live Oreo!

In a constantly changing environment, brands must think outside the box to maximize the engagement of their users. With the use of real time marketing, brands can now engage users and gain visibility through content that is the most relevant to their interests.

Seevibes focuses this time on a real time marketing campaign from the Brand Oreo. As we all know, this is not Oreo’s first attempt at real time marketing as they practically invented it with their award winning tweet during Super Bowl 2013’s power outage. In this case study, we want to show how Oreo has once again used real time marketing to their advantage.

Read more > Real Time Marketing: Long Live Oreo!

How to: Building B2B Social Media Strategies

When thinking of customer engagement and interactions on social media, everyone tends to think of the usual business to customer conversations. But what if that customer is more than just a consumer? What if your target customers are businesses themselves? How can you develop a social strategy that will increase engagement, visibility and customers? Luckily, B2B social strategies are not so different from B2C strategies.

Seevibes presents a set of helpful hints that will aid B2B companies in leveraging and optimizing their online

Read more > How to: Building B2B Social Media Strategies