The second screen trend is expanding into a daily norm for viewers who constantly multi-task as they consume content from multiple screens – television, laptop, tablets and smartphones. Following our last infographic about The Most Popular Devices in Canada from 6 months ago, Seevibes compares the evolution of viewers’ second screen devices usage.
Brands must intensify their imagination to maximize user engagement. Real-time marketing is now a trend that many brands have adopted, a way to be creative and surf on what’s buzzing.
Major TV, sports and cultural events are opportunities for brands to amplify the impact of their message on social media. Today, Seevibes shares its analysis of how Netflix took advantage of the Golden Globes 2015 to place itself in the social conversation in real time to build more visibility.
Brands seek to exploit opportunities that social media can offer, especially on Facebook and Twitter. They no longer develop their advertising campaign only on television. Seevibes, leading provider of social TV audience intelligence and social media targeting takes a look at the most engaging brands on Facebook during a 3 month period.
Read more > Top 10: The Most Engaging Brands on Facebook
Another year is ending and Seevibes, leading provider of social TV audience intelligence for social media advertising targeting, take a look back to analyse this year of TV with you. Don’t wait any longer to find out what are the 10 TV programs that have punctuated our lives during this year, and made viewers more chatty than ever on social media.
Read more > The Best of Television on Social Media in 2014
To end this year on a high note, Seevibes has decided to gather the top 5 of the most read articles on the blog during 2014. The most engaging brands on Twitter or Darewin & Seevibes’ partnership for the Netflix Launch in France are among the most popular articles this year.
Read more > Seevibes Most Popular Articles in 2014