Top 10 TV Shows that have the Most Affinity with Brands

Seevibes now provides ranking of the TV shows with a social audience that engage the most with brands. Stay connected to social TV and discover the first ranking of TV shows in Canada according to their affinity with a brand.

In this first edition, we find that the leader this month is CBC News, followed by The Cleveland show. During the month of August, 92% of the News social audience mentioned one or more brands. The majority mentioned brands related to the category “Government”, while The Cleveland show’s social audience mentioned most brands from the “food” category.

Read more > Top 10 TV Shows that have the Most Affinity with Brands

Social Ad: Audi and Snapchat Collide During the Super Bowl

Stay connected to social TV advertising and have a look at Seevibes case study about the last Audi campaign at the 2014 Super Bowl, one of the most memorable advertising campaigns of the year.

The Super Bowl is not only one of the biggest events for football fanatics but also for marketers. You can almost say that it’s the Oscars for brands and everyone has their eyes on the prize of best commercial. Having the best commercial during the Super Bowl is every brand’s dream as they have the opportunity to reach millions of consumers. Therefore, like any other brand with a huge advertising budget to spend, Audi wanted to get in on the action and find a creative way to attract customers during the Super Bowl.

Read more > Social Ad: Audi and Snapchat Collide During the Super Bowl

Television and Brands: Where are the Engaged Users Hiding?

Through the analysis of over 10,000 television shows, 31 product categories and 2,000 brands, Seevibes is publishing its first study that sheds light upon the public’s engagement on Facebook in Canada.

Read more > Television and Brands: Where are the Engaged Users Hiding?

Darewin and Seevibes team up for Netflix France launch

Two weeks ahead of the launch of Netflix in France, bringing its Netflix Original Series including the recently introduced Marseille, the Darewin agency won Netflix’s deal to manage social media, giving it the opportunity to partner with Seevibes again.

Read more > Darewin and Seevibes team up for Netflix France launch

Social Ad: One Step Further with Doritos Holiday Contest!

Doritos is known for its unsual advertising tactics and for dipping its toes into uncharttered territory! From consumer generated ads during the superbowl to hosting hilarious contests, Doritos really knows how to entertain its consumers all while staying up to date with the latest trends. One of their most memorable contests, #DoritosNameThatTune using Vines, shows their incredible ability to determine fads before they even happen. They not only took the chance to use the up and coming viral video platform, Vine, for their nationwide campaign on Twitter, but also discovered that there’s no better combination than 80’s music and Mexicans!

Read more > Social Ad: One Step Further with Doritos Holiday Contest!