Blog / Social Media Advertising

 

 

3 challenges faced by eCommerce in the holiday season

By |18 Oct 2016|

Thanksgiving, Cyber Monday, Black Friday, Green Monday… we’re on the brink of the biggest season of the year for most of the world’s online retailers. What are eCommerce’s biggest challenges to make a success of the holiday season?

How to Evaluate the ROAS on Conversion Campaigns

By |31 Aug 2016|

There are many marketing professionals that wonder if paid advertising on social media is a smart choice for increasing revenue, asking themselves, “for each $1 invested, how many can I get back?” The real question is how can you effectively measure the performance of your investments on social media? Today, […]

How to increase website conversions with Facebook Ads?

By |3 Aug 2016|

Today, we invite you to discover how Facebook Ads can become a powerful tool for increasing website conversion through the case study of a client in the cosmetics industry and through the use of Seevibes' targeted audience data.

Five Best Practices for Performant Landing Pages

By |27 Jul 2016|

Landing pages are an integral part of the online user experience, and they represent the key to success for marketers. Whether your campaign objective be brand awareness or online sales, you must ensure that the landing page you select is properly optimized for each platform you’re advertising on in order to generate conversions.

How to maximize lead generation with Facebook Ads?

By |20 Jul 2016|

Today, we invite you to discover how Facebook Ads can become a powerful tool for maximizing lead generation in order to increase emails acquisition through the case study of a client in the cosmetics industry and through the use of Seevibes' targeted audience data.

Creating the Best Content to Generate Qualified Leads

By |14 Jul 2016|

Defining your audiences is an essential step in the creation of your campaign, but without adequate content, the performance will be dismal. In this article, we’ll take a look at the different types of content you can take advantage of in order to generate qualified leads on Twitter and Facebook […]

How to Optimize your Target Audiences on Twitter?

By |30 Jun 2016|

Today, we invite you to discover the best practices for building target audiences on Twitter Ads in order to obtain your marketing objectives.

How to Build the Most Performant Audiences on Facebook

By |21 Jun 2016|

A successful Facebook Ad campaign is the careful combination of many different ingredients. You must take time to establish the right timing, budget and objective, as well as creating eye-catching images with compelling copy. However, none of these elements matter if the right people aren’t being reached. Creating the right audiences is ultimately what will bring you success and help you reach your marketing goals.

A/B Testing : The Key For Performance

By |31 May 2016|

Managing an ad campaign can sometimes be very puzzling. Which image should you choose? What message and for which target market? These are essential questions you must ask yourself before launching a campaign. To find the winning combination and to optimize the performance of your campaign, there’s only one thing to do: AB testing.

How to increase in-store traffic with Facebook Ads?

By |26 May 2016|

Today, we invite you to discover how Facebook Ads can become a powerful tool for increasing in-store traffic through the GURU ENERGY case study and through the use of Seevibes' targeted audience data.

Seevibes launches the Audience Management Platform

By |19 May 2016|

To develop smarter marketing, Seevibes , is launching the Audience Management Platform (AMP), a solution that connects customer data and Seevibes’ audience data from more than 150 million engaged profiles, to the most efficient advertising networks to finally bring performance to digital campaigns.

How to generate qualified leads with Facebook Ads?

By |3 May 2016|

Today, we invite you to discover how Facebook Ads can become a powerful tool for increasing online conversions through the National Bank of Canada case study and through the use of Seevibes' targeted audience data.

How to increase in-store sales with Facebook Ads?

By |21 Apr 2016|

We invite you to discover how Facebook Ads can become a powerful tool for increasing quality traffic and increasing in-store sales through the St-Hubert case study and through the use of Seevibes' targeted audience data.

How to generate qualified online traffic with Twitter Ads?

By |7 Apr 2016|

Today, we invite you to discover how Twitter Ads can become a powerful tool for generating quality traffic and maximizing online ticket sales.

How to boost online bookings with Twitter Ads?

By |30 Mar 2016|

In a recent article, we discussed the question of How to finally get performance with Facebook and Twitter ads. Today, we invite you to discover how Twitter Ads can become a powerful tool for acquiring new clients through the Bird Office case study and through the use of Seevibes’ targeted audience data.

Context
Bird Office is the […]

How to finally get performance with Facebook and Twitter ads

By |10 Mar 2016|

Can social media support performance marketing strategies? Are there ways to give Facebook and Twitter ads full acquisition channels to support sales and lead generation?

Marketing 2016: Perform or die
If you have a store in 2016, whether retailer or e-commerce, competition is so fierce that you have to put pressure on […]

A Snippet of Snapchat, And Where They’re Headed Next

By |25 Feb 2016|

In our “History of…” series, we take a look at the trajectory of the world’s most popular social media platforms, from their humble beginnings to their monetization and beyond. We also give you the scoop on how brands and advertisers can benefit from each one. We’ll kick this series off […]

How to maximize seat sales with Twitter Ads?

By |15 Dec 2015|

Today, we invite you to discover how Twitter Ads can become a powerful tool for maximizing online seat sales to Eastern Europe through the Air Transat case study and through the use of Seevibes' targeted audience data.

The Force is Strong for these Brands’ Advertising

By |10 Dec 2015|

Since big time events are always announced well in advance of their release dates, brands are often given an abundance of time develop marketing campaigns for these. This strategy allows for brands to develop strong advertisements for their target audience and create immersive campaigns in which the audience can interact with and be apart […]

Omni-Channel: Data Driven Performance Marketing

By |23 Nov 2015|

By definition, omni-channel eliminates the idea of a sales channel. In a physical store, on an e-commerce site, on land, or at sea, consumers want to shop the widest selection of products and have flexibility in their delivery.

According to the latest annual report by eTail Canada, 30-40% of retailers are currently developing […]

The Rise of Instagram: A New Competitor to Other Social Media Giants

By |20 Nov 2015|

In recent years, social media has become a major tool that companies have adopted to advertise their products and gain visibility. We have long seen Facebook and Twitter at the forefront of business’s advertising plans. However, as time goes on, other social media platforms will develop their own ad services and […]

How to increase Lead Generation with Twitter Ads ?

By |15 Nov 2015|

Today, we invite you to discover how Twitter Ads can become a powerful tool to increase Lead Generation through the Vin Privé case study and through the use of Seevibes' targeted audience data.

The Latest Mobile Ad Opportunities on Facebook

By |29 Oct 2015|

In The Latest Mobile Opportunities on Twitter, Seevibes discussed the social platform’s most recent changes of autoplay videos and the use of them in app install campaigns. This has resulted in huge mobile advertising opportunities on Twitter, with a lower cost per view for advertisers and increased video recall by customers. On Facebook, […]

#BackToFutureDay: How Brands Utilize the Social Media Trend

By |23 Oct 2015|

Marketing in real time is a trend many brands have adopted. This strategy not only allows for real-time interactions with users, but if done well, can also be a huge tool in gaining visibility. On October 21, 2015 the world celebrated Back to the Future day, exciting brands to take […]

Video Campaigns: The Latest Mobile Opportunities on Twitter

By |20 Oct 2015|

While mobile marketing has been a strong priority for most businesses in the last few years, it has become even more significant in 2015. Strategies have moved from simply having a responsive mobile site or app to full blown optimizing for mobile content and social media marketing. Social media platforms […]

How to maximise conversions with Twitter Ads ?

By |15 Oct 2015|

Today, we invite you to discover how Twitter Ads can become a powerful tool for maximizing conversions through the Electronic Arts case study and through the use of Seevibes' targeted audience data.

What Are the Most Engaging Brands on Facebook & Twitter?

By |8 Oct 2015|

Social media provides an unparalleled opportunity to create a dialogue between brands and the public. It’s insufficient to simply create interesting and engaging content. Rather, special attention must be payed by to the conversations on social media that happen surrounding one’s brand, to allow for questions, opinions, and disappointments to […]

How the Martian Movie Took Advantage of the #MarsAnnouncement

By |1 Oct 2015|

Marketing in real time is a trend many brands have adopted. This strategy not only allows for real-time interactions with users, but if done well, can also be a huge tool in gaining visibility. As The Martian is set to release worldwide on October 2nd, their advertising may have received an […]

What Are the Most Engaging Brands on Facebook & Twitter?

By |18 Sep 2015|

Social media provides an unparalleled opportunity to create a dialogue between brands and the public. It’s insufficient to simply create interesting and engaging content. Rather, special attention must be payed by to the conversations on social media that happen surrounding one’s brand, to allow for questions, opinions, and disappointments to […]

Launching A New Product? Here’s How Twitter Can Help

By |26 Aug 2015|

Twitter is one of the top platforms to drive engagement and excitement around the launch of your product. The social platform allows for both specific and wide range targeting, opportunities to market in real time, and facilitates encouragement from your brand advocates. Discussed below are just some of the many ways you can take advantage […]

Case Study: Uber on Twitter and Facebook!

By |12 Aug 2015|

In a recent article, Seevibes analysed The Most Engaging Brands on Facebook & Twitter, and defined the top brands based on their mentions during the month of July, 2015. Uber, in particular, was extremely successful, registering 109,068 interactions on Twitter during the studied period in Canada. In this article, Seevibes provides an in-depth analysis of Uber’s Twitter […]

What Are the Most Engaging Brands on Facebook & Twitter?

By |6 Aug 2015|

Social media provides an unparalleled opportunity to create a dialogue between brands and the public. It’s insufficient to simply create interesting and engaging content. Rather, special attention must be payed to the conversations on social media that happen surrounding one’s brand, to allow for questions, opinions, and disappointments to be […]

#RealTime Marketing: Target Cheers on Team USA

By |4 Aug 2015|

Marketing in real time is a trend many brands have adopted. This strategy not only allows for real-time interactions with users, but if done well, can also be a huge tool in gaining visibility.
As the FIFA Women’s World Cup came to a close and team USA and Japan were set […]

TV & Social Media Advertising: Everybody leaves money on the table

By |28 Jul 2015|

The prophecy is becoming a reality, the empire’s walls are crumbling. This is not the next scene of Game of Thrones, but rather the latest development in the unsure environment that the television industry now resides.
Ratings Fall and Money Flies
Last season, the US television audience size decreased by 9% compared to the […]

Most Original Community Managers’ Reactions

By |16 Jul 2015|

Social media provides an unparalleled opportunity to create a dialogue between brands and the public.  It’s insufficient to just create interesting and engaging content, special attention must be payed to the conversations on social media that happen surrounding ones brand.
Users enjoy interacting with their favourite brands, and one of the best ways to maintain and […]

Orange Is The New Black: Social Media Success

By |14 Jul 2015|

Orange is the New Black premiered two years ago in July of 2013, but its popularity has yet to diminish. The series owes much of its success to its endearing characters and humorous plot. However, off the air, the show’s social media presence does the job in keeping viewers hooked […]

Top 10: The Most Engaging Brands on Twitter and Facebook

By |9 Jul 2015|

Social media provides an unparalleled opportunity to create a dialogue between brands and the public. It’s insufficient to simply create interesting and engaging content, rather special attention must be payed to the conversations on social media that happen surrounding one’s brand.

Having a strong social media presence is one of the most […]

#RealTime Marketing: Domino’s Shows Its Love for Love

By |7 Jul 2015|

Marketing in real time is a trend many brands have adopted. This strategy not only allows for real-time interactions with users, but if done well, can also be a huge tool in gaining visibility.
After the announcement of the supreme court ruling legalizing same-sex marriage across the United States, many brands […]

Nike’s Running for Engagement on Twitter

By |30 Jun 2015|

In Seevibes recent article, Top 10: The Most Engaging Brands on Twitter, we analyzed the top brands based on their engagement rate from January to May 2015. Nike, in particular, was extremely successful; registering 233,393 interactions in the studied period in Canada. In this article, Seevibes provides an in depth […]

Real-time Marketing: HTC’s Response to Champions League

By |18 Jun 2015|

Marketing in real time is a trend many brands have adopted. Not only does this strategy allow for real-time interactions with users, but if done well, can also be a huge tool in gaining visibility.
In this article, Seevibes analyses HTC’s social media strategy during the Champions League Final on June […]

Twitter Ads: 5 Steps to Create the Perfect Tweet

By |2 Jun 2015|

In the concluding article of our Twitter ads series, we examine the process and elements of constructing the perfect tweet. There are a number of variables to consider, all of which add an important dimension to the final product. Ready to find out the secret for creating the best tweet ever?

1. Keep […]

Twitter Ads: How to measure the performance of your campaign

By |28 May 2015|

In the last article of our Twitter Ad Series, Seevibes reveals some of the best practices to assure you properly measure the performance of your campaigns.

The first step, before being ready to analyze the results, consists of choosing the objective that best suit your Twitter Ads Campaign.  We will also […]

Top 10: The Most Engaging Brands on Twitter

By |26 May 2015|

Consumers have always engaged with brands on TV. Increasingly however, social media has become just as important for brands. Social media provides consumers the opportunities to connect with products, ask questions, and give feedback. Find out which brands have generated the most interactions on Twitter in the last three months. […]

Twitter Ads: What are the Opportunities of Promoted Videos?

By |21 May 2015|

For the fifth article in our Twitter Ads series, we focus on the most recent advertising format offered by the platform: promoted videos.

Seevibes encourages you to discover the functionality and objectives of promoted videos, as well as to see what advantages this new advertising format can bring to brands.

If you […]

Focus: 3 of the Best Social Media Strategies for Brands

By |6 May 2015|

Seevibes recently released the monthly Brand Affinity Infographic for April that highlights the TV shows that have an audience that is the most engaged towards specific brand categories. From this infographic, we have selected the most popular brand categories, and have selected one brand in each category to highlight a good social media strategy to follow.

Real-time marketing: Air France switches to Apple Time

By |28 Apr 2015|

Marketing in real time is a trend many brands have adopted. Not only does this strategy allow for real-time interactions with users but, if done well, it can also be a decisive move in building visibility.
Following the introduction of the highly anticipated iPhone 6 and iPhone 6+ last autumn, the […]

Twitter Ads: How to optimize your campaign budget

By |23 Apr 2015|

Twitter Ads represents an incredible opportunity for your brand to get a lot of impressions and a higher level of engagement. This fourth article of our Twitter Ads series will look at best practices for the optimization of your advertising budget on this platform.
Before setting out your budget, you need […]

When brands create their own bad buzz, risky idea or pure genius?

By |22 Apr 2015|

In today’s world, brands will go to great lengths to avoid a scandal on social networks. A bad buzz can quickly damage a brand’s reputation if it isn’t managed properly. In an earlier article, we talked about the best approaches to adopt in response to a bad buzz.
Somehow, certain brands […]

Twitter Ads: The different ad formats specs

By |9 Apr 2015|

This third article in our Twitter Ads series looks at the different ad formats offered by the platform: the promoted tweet, the lead generation card, the website card and the application card.
Seevibes can help you understand the technical specifications of each ad format. With Twitter cards you can tap the […]

Twitter Ads: How to Optimize your Targeting

By |30 Mar 2015|

Since it launched in 2010, the Twitter Ads platform has steadily evolved to meet the needs of advertisers and content editors and help them improve their media plans. Now that we’ve shown you how to define your campaign objective, Seevibes goes on to help you choose the right targeting options […]

How to handle a bad buzz in 5 steps

By |24 Mar 2015|

Following from our article on the top 5 biggest brand fails on Twitter, Seevibes has some good advice for you on how to cope with bad buzz around your brand on social networks.
Today, Internet users use social networks and blogs more and more often to express opinions, whether bad or […]

Twitter Ads: How to define your objective

By |18 Mar 2015|

The Twitter Ads platform has evolved a lot since its launch in 2010. Its options have changed to help advertisers and content publishers to meet new needs and optimize their media plans. Today, Seevibes presents the first of a long series of articles which will discuss best practices and tips for using […]

Top 5 Biggest Brand Fails on Twitter

By |13 Mar 2015|

Given that 95% of crises cause comment on Twitter, a crisis can go viral fast and dangerously affect the image of a brand. To avoid the scary “bad buzz », Seevibes selected 5 examples of brand failure on Twitter.
A social network crisis can arise from an official brand communication which provokes criticism, […]

Real-time Marketing: Lego is awesome!

By |5 Mar 2015|

Real-time marketing is a trend that many brands have adopted. This strategy allows them not only to have real-time interactions with users, but also, if the approach is done well, to set themselves apart and gain visibility.
The Oscars are THE moment of year for film professionals worldwide, but it is also […]

The Oscars: favourite playground for brands!

By |24 Feb 2015|

A few weeks after the massive sports and advertising event that is the Superbowl, the biggest Hollywood event takes place – the Academy Awards. The 2015 ceremony, which took place on Sunday, rewards the greatest professionals of the cinema.
The Oscars are the kind of grandiose moment that only the movie […]

Focus: 3 of the Best Social Media Strategies for Brands

By |19 Feb 2015|

Social media have become indispensable. They offer brands the possibility of building engagement and interactions with users. Brands must incorporate social media into their strategies in order to reap their many benefits. In this article, we discuss 3 proven strategies for social media.

Top 10: The Most Engaging Brands on Twitter

By |17 Feb 2015|

Social media has become increasingly important for brands. Consumers like to engage around TV but also about their favorite brands. With an average of 14,207 interactions from 503 brands, Canadians engage quite frequently with brands on Twitter. Find out the brands that have generated the most interactions on Twitter during the last quarter.

Top 10: TV Shows with the Most Brand Affinity

By |11 Feb 2015|

Seevibes now provides ranking of the TV shows with a social audience that engages the most with brands. Stay connected to social TV and discover the ranking of TV shows in Canada according to their affinity with a brand.

Real-Time Marketing : Always tweets #LikeAGirl

By |3 Feb 2015|

The Super Bowl is a major sporting event, anticipated not only by fans but also by advertisers. Feminine hygiene brand Always realized that to reach a large audience at an event such as the Super Bowl, a simple commercial was not enough.

Super Bowl 2015: last lap for advertisers

By |29 Jan 2015|

The Super Bowl presents a unique opportunity to build engagement and sustain conversation around a brand and its products over several weeks. Placement of advertising spots on the web and social media can help extend the impact and maximize profit from the expensive investment in the TV moment for maximum visibility.

Big Mac & French Fries Fight for Being the Star on Social Media

By |16 Jan 2015|

With billions of customers served, and one of the most recognizable logos on the planet, it wouldn’t seem like McDonald’s needs to do a lot of social campaigning to get people in their doors. However, in this age of rising concern over obesity and a public eager for healthier food […]

Real-Time Marketing: And The Winner is … Netflix!

By |16 Jan 2015|

Brands must intensify their imagination to maximize user engagement. Real-time marketing is now a trend that many brands have adopted, a way to be creative and surf on what's buzzing. Major TV, sports and cultural events are opportunities for brands to amplify the impact of their message on social media. Today, Seevibes shares its analysis of how Netflix took advantage of the Golden Globes 2015 to place itself in the social conversation in real time to build more visibility.

Top 10: The Most Engaging Brands on Facebook

By |8 Jan 2015|

Brands seek to exploit opportunities that social media can offer, especially on Facebook and Twitter. They no longer develop their advertising campaign only on television. Seevibes, leading provider of social TV audience intelligence and social media targeting takes a look at the most engaging brands on Facebook during a 3 month period.

Focus: 3 of the Best Social Media Strategies for Brands

By |16 Dec 2014|

Having a strong social media strategy is key for the success of any brand, but most importantly brands must learn to target their consumers where they are most engaged: in front of their screens! Seevibes recently released the monthly Brand Affinity Infographic for November that highlights the TV shows that have an audience that is the most engaged towards specific brand categories. From this infographic, we have selected the most popular brand categories of November, and have selected one brand in each category to highlight a good social media strategy to follow.

Top 5 : The Best Christmas Commercials of 2014

By |9 Dec 2014|

Christmas is just around the corner and many brands are getting into the holiday spirit with some heart warming advertisements. Throughout the past couple of years, brands have been challenged with the increasing importance of the second screen and social media. To help adapt to the changing advertising industry, brands have been incorporating elements into their advertisements, such as hashtags to help increase its share-ability that flourishes on social media. Seevibes has decided to spread the holiday cheer and present to you some of the best Christmas commercials that had success on and off the TV screen!

Real Time Marketing: Long Live Oreo!

By |4 Dec 2014|

In a constantly changing environment, brands must think outside the box to maximize the engagement of their users. With the use of real time marketing, brands can now engage users and gain visibility through content that is the most relevant to their interests. Seevibes focuses this time on a real time marketing campaign from the Brand Oreo. As we all know, this is not Oreo's first attempt at real time marketing as they practically invented it with their award winning tweet during Super Bowl 2013's power outage. In this case study, we want to show how Oreo has once again used real time marketing to their advantage.

How to: Building B2B Social Media Strategies

By |27 Nov 2014|

When thinking of customer engagement and interactions on social media, everyone tends to think of the usual business to customer conversations. But what if that customer is more than just a consumer? What if your target customers are businesses themselves? How can you develop a social strategy that will increase engagement, visibility and customers? Luckily, B2B social strategies are not so different from B2C strategies. Seevibes presents a set of helpful hints that will aid B2B companies in leveraging and optimizing their online

Focus: 3 Brands with the Best Social Media Strategies

By |25 Nov 2014|

Having a strong social media strategy is key for the success of any brand, but most importantly brands must learn to target their consumers where they are most engaged: in front of their screens! Seevibes recently released the monthly Brand Affinity Infographic for October that highlights the TV shows that have an audience that is the most engaged towards specific brand categories.  From this infographic, we have selected the most popular brand categories of October, and have selected one brand in each category to highlight a good social media strategy to follow.

Top 10 : The Most Engaging Brands on Twitter

By |20 Nov 2014|

Seevibes, a leader in insights about social TV audience and social media targeting takes a look at the most engaging brands on Twitter during a 3 month period. With an average of 14,560 interactions from 624 brands, Canadians engage quite frequently with brands on Twitter. Seevibes' analysis considers all the mentions of brands from June to August 2014 on Twitter. The level of engagement (#X More Engagement) compares the number of interactions of each brand to the average of all brands in the same period.

Real Time Marketing: How Paper Magazine #BreakTheInternet

By |18 Nov 2014|

In a constantly changing environment, brands must think outside the box to maximize the engagement of their users. With the use of real time marketing, brands can now engage users and gain visibility through content that is the most relevant to their interests. If you haven't already seen Break the Internet Campaign, I will first warn you that its quite "cheeky"! Yes... Pun intended, Kim Kardashian left nothing but butt for viewer's imaginations when she posed nude for the magazine! These images came by storm on social media truly attaining its main objective; breaking the internet. The campaign started trending the minute it hit the internet and it hasn't slowed down since.

Top 10: TV Shows with the Most Brand Affinity

By |17 Nov 2014|

Seevibes now provides ranking of the TV shows with a social audience that engage the most with brands. Stay connected to social TV and discover the ranking of TV shows in Canada according to their affinity with a brand.

#SocialAdsChat: Content Optimization on Social Media

By |13 Nov 2014|

Seevibes, the leader providing insights about social TV audience and social media targeting, launched its second #SocialAdsChat November 6th about the challenges in optimizing your brand's promotional content on social media.  This edition, presents the opinions of two marketing professionals, Martin Jones specialist in social media, content marketing strategy and promotion and Adam Naide, a social media leader in the industry, named among the Top 10 Social Media Maven by Multichannel News. With there expertise and years of experience, they answer questions regarding the optimization of brand content on social media.

Real Time Marketing: The Rise of Kit Kat

By |11 Nov 2014|

In a constantly changing environment, brands must think outside the box to maximize the engagement of their users. With the use of real time marketing, brands can now engage users and gain visibility through content that is the most relevant to their interests. During the release of the new Iphone 6 plus, news was spreading all throughout social media about how the phone was bending in people's pockets. Testimonies, pictures and videos were flooding the internet about the aluminum phone and  a trend was even started on Twitter, #bendgate. Although this was sad news for the Iphone as they had to fend off the negative perceptions of their new phone, this came as an opportunity for Kit Kat to steal the spot light.

Social Media Advertising: 5 Best Practices for Using New Platforms

By |28 Oct 2014|

Advertising online has exploded in the past years with the introduction of social networks such as Twitter and Facebook which allows consumers to be more connected than ever before. Many brands know the importance of  these media platforms, but what about the newest trends that has hit the advertising world? Instagram, Pinterest, Vine and Snapchat have taken social media by storm and have racked up millions of users, but, how can brands use these platforms to their advantage?

Focus: 3 Brands with the Best Social Strategies

By |21 Oct 2014|

Having a strong social media strategy is key for the success of any brand, but most importantly brands must learn to target their consumers where they are most engaged: in front of their screens! Seevibes recently released the monthly Brand Affinity Infographic for September that highlights the TV shows that have an audience that is the most engaged towards sepecific brand categories.  From this infographic, we have selected the most popular brand categories of September, and have selected one brand in each category to highlight a good social media strategy to follow.

#SocialAdsChat: TV x Twitter, The Opportunities for Brands

By |16 Oct 2014|

Seevibes, a leader in insights about social TV audience and social media targeting, launched the first #SocialAdsChat October 9th about the challenges and future of social TV and advertising strategies.  This first edition, presents the opinions of two marketing professionals, Carri Bugbee, writer, analyst and speaker of Social TV and social media marketing and Laurent Maisonnave, President and Founder of Seevibes, regarding the challenges media experts have through traditional advertising and the benefits of Twitter for brands.

Top 5 Biggest Brand Fails on Facebook

By |7 Oct 2014|

Facebook is one of the best places to help promote your brand and get in touch with your consumers. However, creating an engaging brand on Facebook is easier said than done! Without proper training, the fast pace working environment and constant monitoring takes a toll on many Brands. Many Brands tend to slip up while trying to type faster than they can think. To avoid making huge mistakes on Facebook, Seevibes takes a look at the worst engagement techniques Brands have used on Facebook. To understand how to build a strong brand presence on social media, take a  the 10 Most Engaging brands on Facebook.

Top 10 Most Engaging Brands on Facebook

By |2 Oct 2014|

With Twitter seemingly taking the spot light as one of the best social networks for promoting brands, Seevibes compares the engagement levels of Twitter's Top 10 with that of Facebook.

With an average of 100,859 interactions from 807 brands, Canadians engage quite frequently with brands on Facebook. Seevibes' analysis considers all the mentions of brands from June to August 2014 on Facebook. The level of engagement (#X More Engagement) compares the number of interactions of each brand to the average of all brands in the same period.

3 Brands with the Best Social Strategies

By |25 Sep 2014|

Social media has come a long way since it was thought up! At first being only a place for people to connect to other people, it has evolved into a global market for any brand to connect and reach out to consumers around the world. As social media has allowed for anyone to connect with any brand, it has become increasingly difficult to keep these relationships strong and the consumers engaged. This is why having a strong social media strategy is key for the success of your company in this day and age.

Twitter’s New Features: A Gold Mine for Marketers

By |18 Sep 2014|

Twitter is having an explosive year, not only for its increasing popularity or projected profits, but for its newly added features that provide richer insights, richer analytics and of course richer marketers. Twitter has added 3 new features, objective-based campaigns, Promoted Video and an Organic tweet activity dashboard that helps marketers and businesses target and promote their content more effectively.

Social Ad: Audi and Snapchat Collide During the Super Bowl

By |9 Sep 2014|

Stay connected to social TV advertising and have a look at Seevibes case study about the last Audi campaign at the 2014 Super Bowl, one of the most memorable advertising campaigns of the year. The Super Bowl is not only one of the biggest events for football fanatics but also for marketers. You can almost say that it's the Oscars for brands and everyone has their eyes on the prize of best commercial. Having the best commercial during the Super Bowl is every brand's dream as they have the opportunity to reach millions of consumers. Therefore, like any other brand with a huge advertising budget to spend, Audi wanted to get in on the action and find a creative way to attract customers during the Super Bowl.

Television and Brands: Where are the Engaged Users Hiding?

By |4 Sep 2014|

Through the analysis of over 10,000 television shows, 31 product categories and 2,000 brands, Seevibes is publishing its first study that sheds light upon the public’s engagement on Facebook in Canada.

Social Ad: One Step Further with Doritos Holiday Contest!

By |28 Aug 2014|

Doritos is known for its unsual advertising tactics and for dipping its toes into uncharttered territory! From consumer generated ads during the superbowl to hosting hilarious contests, Doritos really knows how to entertain its consumers all while staying up to date with the latest trends. One of their most memorable contests, #DoritosNameThatTune using Vines, shows their incredible ability to determine fads before they even happen. They not only took the chance to use the up and coming viral video platform, Vine, for their nationwide campaign on Twitter, but also discovered that there's no better combination than 80's music and Mexicans!

Social Ad: The Selfie you Didn’t Know was an Advertisement

By |21 Aug 2014|

The Ellen Selfie during the 2014 Oscars is one the most successful pictures to have made its way onto the internet. The Selfie shattered Twitter records with over 3 million retweets! What you didn't know is that the Selfie was not only Ellen being Ellen, but actually an advertisement. Shocked? Well you surely must remember Bradley Cooper holding a pretty little white phone in his hands with the word Samsung engraved into its back? Yes its true! As part of Samsungs sponsorship with the Oscars, they made a deal to integrate the Samsung Galaxy into the show. Samsung gave out the phone along with many other samsung products to special guests to use during the broadcast! Ellen just happened to be one of those lucky guests!

BlackBerry is back on track with Amazing Race Canada

By |4 Sep 2013|

BlackBerry's Fight to Reclaim Their Market Share With Non-Traditional Marketing and the Amazing Race Canada For the premiere season of Amazing Race Canada, now airing on CTV, several familiar North American brands have partnered with the show for extensive cross-media campaigns. Interac, Air Canada, Chevrolet, Bell Media and BlackBerry will all enjoy increased visibility through this partnership - though perhaps none need it quite so badly as Waterloo, Ontario-based BlackBerry. But today, we will focus on the Ontarian firm based in Waterloo, BlackBerry. Represented by London-based AMV BBDO, BlackBerry is currently in the midst of an image overhaul - prompted in part by the company's recent rebranding from Research In Motion Limited to BlackBerry Limited. AMV BBDO created a campaign strategy of 'show, don't tell', to show the ease of the user experience using a mix of traditional, non-traditional and mobile marketing. The agency has been proactive in their approach, buying the company's first Superbowl ad placement to showcase the sleek new Z10 smartphone. They've also brought on singer Alicia Keys as 'Global Creative Director', as well as author Neil Gaiman and director Robert Rodriguez, leveraging their popularity and success to boost brand awareness.