How to Evaluate the ROAS on Conversion Campaigns
There are many marketing professionals that wonder if paid advertising on social media is a smart choice for increasing revenue, asking themselves, “for each $1 invested, how many can I get back?” The real question is how can you effectively measure the performance of your investments on social media? Today, […]
Creating the Best Content to Generate Qualified Leads
Defining your audiences is an essential step in the creation of your campaign, but without adequate content, the performance will be dismal. In this article, we’ll take a look at the different types of content you can take advantage of in order to generate qualified leads on Twitter and Facebook […]
How to Build the Most Performant Audiences on Facebook
A successful Facebook Ad campaign is the careful combination of many different ingredients. You must take time to establish the right timing, budget and objective, as well as creating eye-catching images with compelling copy. However, none of these elements matter if the right people aren’t being reached. Creating the right audiences is ultimately what will bring you success and help you reach your marketing goals.
How to finally get performance with Facebook and Twitter ads
Can social media support performance marketing strategies? Are there ways to give Facebook and Twitter ads full acquisition channels to support sales and lead generation?
Marketing 2016: Perform or die
If you have a store in 2016, whether retailer or e-commerce, competition is so fierce that you have to put pressure on […]
The Latest Mobile Ad Opportunities on Facebook
In The Latest Mobile Opportunities on Twitter, Seevibes discussed the social platform’s most recent changes of autoplay videos and the use of them in app install campaigns. This has resulted in huge mobile advertising opportunities on Twitter, with a lower cost per view for advertisers and increased video recall by customers. On Facebook, […]
#BackToFutureDay: How Brands Utilize the Social Media Trend
Marketing in real time is a trend many brands have adopted. This strategy not only allows for real-time interactions with users, but if done well, can also be a huge tool in gaining visibility. On October 21, 2015 the world celebrated Back to the Future day, exciting brands to take […]
How the Martian Movie Took Advantage of the #MarsAnnouncement
Marketing in real time is a trend many brands have adopted. This strategy not only allows for real-time interactions with users, but if done well, can also be a huge tool in gaining visibility. As The Martian is set to release worldwide on October 2nd, their advertising may have received an […]