Blog / Performance Marketing

 

 

3 challenges faced by eCommerce in the holiday season

By |18 Oct 2016|

Thanksgiving, Cyber Monday, Black Friday, Green Monday… we’re on the brink of the biggest season of the year for most of the world’s online retailers. What are eCommerce’s biggest challenges to make a success of the holiday season?

How to Evaluate the ROAS on Conversion Campaigns

By |31 Aug 2016|

There are many marketing professionals that wonder if paid advertising on social media is a smart choice for increasing revenue, asking themselves, “for each $1 invested, how many can I get back?” The real question is how can you effectively measure the performance of your investments on social media? Today, […]

How to increase website conversions with Facebook Ads?

By |3 Aug 2016|

Today, we invite you to discover how Facebook Ads can become a powerful tool for increasing website conversion through the case study of a client in the cosmetics industry and through the use of Seevibes' targeted audience data.

Five Best Practices for Performant Landing Pages

By |27 Jul 2016|

Landing pages are an integral part of the online user experience, and they represent the key to success for marketers. Whether your campaign objective be brand awareness or online sales, you must ensure that the landing page you select is properly optimized for each platform you’re advertising on in order to generate conversions.

How to maximize lead generation with Facebook Ads?

By |20 Jul 2016|

Today, we invite you to discover how Facebook Ads can become a powerful tool for maximizing lead generation in order to increase emails acquisition through the case study of a client in the cosmetics industry and through the use of Seevibes' targeted audience data.

Creating the Best Content to Generate Qualified Leads

By |14 Jul 2016|

Defining your audiences is an essential step in the creation of your campaign, but without adequate content, the performance will be dismal. In this article, we’ll take a look at the different types of content you can take advantage of in order to generate qualified leads on Twitter and Facebook […]

How to Optimize your Target Audiences on Twitter?

By |30 Jun 2016|

Today, we invite you to discover the best practices for building target audiences on Twitter Ads in order to obtain your marketing objectives.

How to Build the Most Performant Audiences on Facebook

By |21 Jun 2016|

A successful Facebook Ad campaign is the careful combination of many different ingredients. You must take time to establish the right timing, budget and objective, as well as creating eye-catching images with compelling copy. However, none of these elements matter if the right people aren’t being reached. Creating the right audiences is ultimately what will bring you success and help you reach your marketing goals.

A/B Testing : The Key For Performance

By |31 May 2016|

Managing an ad campaign can sometimes be very puzzling. Which image should you choose? What message and for which target market? These are essential questions you must ask yourself before launching a campaign. To find the winning combination and to optimize the performance of your campaign, there’s only one thing to do: AB testing.

How to increase in-store traffic with Facebook Ads?

By |26 May 2016|

Today, we invite you to discover how Facebook Ads can become a powerful tool for increasing in-store traffic through the GURU ENERGY case study and through the use of Seevibes' targeted audience data.

Seevibes launches the Audience Management Platform

By |19 May 2016|

To develop smarter marketing, Seevibes , is launching the Audience Management Platform (AMP), a solution that connects customer data and Seevibes’ audience data from more than 150 million engaged profiles, to the most efficient advertising networks to finally bring performance to digital campaigns.

How to generate qualified leads with Facebook Ads?

By |3 May 2016|

Today, we invite you to discover how Facebook Ads can become a powerful tool for increasing online conversions through the National Bank of Canada case study and through the use of Seevibes' targeted audience data.

How to increase in-store sales with Facebook Ads?

By |21 Apr 2016|

We invite you to discover how Facebook Ads can become a powerful tool for increasing quality traffic and increasing in-store sales through the St-Hubert case study and through the use of Seevibes' targeted audience data.

How to generate qualified online traffic with Twitter Ads?

By |7 Apr 2016|

Today, we invite you to discover how Twitter Ads can become a powerful tool for generating quality traffic and maximizing online ticket sales.

How to boost online bookings with Twitter Ads?

By |30 Mar 2016|

In a recent article, we discussed the question of How to finally get performance with Facebook and Twitter ads. Today, we invite you to discover how Twitter Ads can become a powerful tool for acquiring new clients through the Bird Office case study and through the use of Seevibes’ targeted audience data.

Context
Bird Office is the […]

How to finally get performance with Facebook and Twitter ads

By |10 Mar 2016|

Can social media support performance marketing strategies? Are there ways to give Facebook and Twitter ads full acquisition channels to support sales and lead generation?

Marketing 2016: Perform or die
If you have a store in 2016, whether retailer or e-commerce, competition is so fierce that you have to put pressure on […]

How to maximize seat sales with Twitter Ads?

By |15 Dec 2015|

Today, we invite you to discover how Twitter Ads can become a powerful tool for maximizing online seat sales to Eastern Europe through the Air Transat case study and through the use of Seevibes' targeted audience data.

Omni-Channel: Data Driven Performance Marketing

By |23 Nov 2015|

By definition, omni-channel eliminates the idea of a sales channel. In a physical store, on an e-commerce site, on land, or at sea, consumers want to shop the widest selection of products and have flexibility in their delivery.

According to the latest annual report by eTail Canada, 30-40% of retailers are currently developing […]

How to increase Lead Generation with Twitter Ads ?

By |15 Nov 2015|

Today, we invite you to discover how Twitter Ads can become a powerful tool to increase Lead Generation through the Vin Privé case study and through the use of Seevibes' targeted audience data.

How to maximise conversions with Twitter Ads ?

By |15 Oct 2015|

Today, we invite you to discover how Twitter Ads can become a powerful tool for maximizing conversions through the Electronic Arts case study and through the use of Seevibes' targeted audience data.