White Papers

 

White Papers Seevibes - Etat des lieux de la social TV

STATE OF SOCIAL TV IN CANADA

With more than 57 million social interactions about TV in Canada during the first quarter of 2014 alone, there’s no doubt that TV has now become widespread. It is important for advertisers, and those with a message to communicate, to take advantage of this opportunity.

Found in this white paper are the industry’s key figures for Social TV in Canada and the best practices for measuring social audiences.

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White Papers Seevibes - Social TV & Brand Affinity on Facebook

SOCIAL TV & BRAND AFFINITY ON FACEBOOK

Facebook provides the tremendous and unique opportunity for companies to reach 1.3 billion people worldwide – with more than 15 million in Canada alone.

The main challenge for marketers is to target the most active people on social media. With so many individuals using these social networks, how can those who are most engaged be found?

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White Papers Seevibes - TV Chatters on Twitter

TV CHATTERS x TWITTER: WHAT’S THE VALUE FOR BRANDS?

What’s the value of viewers’ engagement with brands on Twitter?

This white paper demonstrates the added value of behavioural analysis of users on Twitter to identify existing connections between consumers and brands on TV.

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